Clarity Over Noise
Say more with less
I remove unnecessary layers and shape visuals that communicate the core idea fast, without filler.
About
Designing with intention, not noise.
I design to make ideas clear. The goal is never to decorate for the sake of visuals. It is to help people understand what matters quickly and remember it.
My process starts with questions before style: what problem are we solving, who are we speaking to, and what should they feel when they see this work?
From brand systems to campaign assets, I focus on work that stays useful over time. Strong concepts, simple decisions, and consistent execution.
“Good design is not noise reduction. It is message amplification with intention.”
Mohamed Elyess Kharroubi
Career
Experience
Skills
Art directionBrandingLogo DesignUI/UXMotion GraphicsNextJsAdobe Creative CloudFigmaCanvaSocial MediaLogo Animation
In a nutshell
What I Stand For
Empathy Is My Design Tool
Design for real people
Every choice is grounded in audience context, behavior, and goals, so the outcome feels useful and human.
Creative, Grounded in Reality
Concepts that hold up
I balance creative direction with practical constraints, building systems that scale and remain coherent.